Joanne “Joyan” Gacayan was born into the huge clans of the Villas, Cariasos, Floreses, and Zafras of La Union and Bataan. She grew up amid the scenic beaches of La Union and spent summers in their fraternal ancestral home on top of a hill overlooking the sea and surrounded by fruit-bearing trees. Here, her artistry was honed at an early age, together with her brothers and cousins.

She took up Bachelor of Fine Arts, majoring in Advertising, at the College of the Holy Spirit, Manila, and graduated with Honors. After college, she immediately pursued a demanding career in store design, visual merchandising, and event styling and coordination. She later built her own company, which became top of mind among prestigious and diverse companies, such as Estee Lauder Group, BPI, Globe, TED Talks, Google, Toyota, and the APEC-CEO Summit attended by world leaders, such as then US President Barak Obama. This consequently set her paintbrushes aside for almost 30 years.

The past two years were a rediscovery of her love for painting, mainly working with watercolor. She is currently working on completing a body of work expressed in a narrative-impressionism style portraying the rich culture of her Ilocano roots.

2021 marks a year of possibilities by joining exhibits locally and abroad. Her paintings were also exhibited locally and internationally, namely Serbia, Ukraine, Malaysia, South Korea, Italy, and won awards in Singapore and France.

Joanne is a member of the Artists Guild of La Union (AGLAUN) and is the incumbent VP for Local Experiences of the Philippine Guild of Watercolorist (PGW), internationally known as International Watercolor Society (IWS) - Philippines. She was the Over-All Committee Chairman of the month-long PGW 4th National Watercolor Convention 2021.

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